A newsletter for the most creative minds in commercial real estate.

Shifting from Amenity Arms Race to Asset Activation

The amenity arms race is over. The future belongs to owners who create value through strategic asset activation, not costly perks. Learn how to turn idle square footage into income-generating, high-utility spaces.

How to Turn Vacant Floors, Roofs, and Facades Into Revenue

Unlock hidden value in your property: learn how vacant floors, under-utilized roofs and building facades can become profitable assets through creative reuse. From rooftop solar and vertical farms to programmable facades and micro-logistics hubs—discover strategies that turn idle space into income.